Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2013
Publication / Conference / Sponsorship
European Journal of Marketing
Keywords
Electronic referrals, E-referrals, Word-of-mouth communication, Online referrals, Tell-a-friend, Incentives (psychology), Consumer behaviour, Marketing strategy
Scholarly
yes
Peer Reviewed
1
DOI
10.1108/03090561311324192
Volume
47
Issue
7
First Page
1034
Last Page
1051
Disciplines
Business | Economics | Marketing
Rights
Open Access. Author Accepted Manuscript. Author permission to post in Saint Mary's Digital Commons
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Original Citation
Ahrens, J., Coyle, J. R., & Strahilevitz, M. A. (2013). Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers. European Journal of Marketing, 47(7), 1034–1051. doi: 10.1108/03090561311324192
Repository Citation
Ahrens, Jan; Coyle, James R.; and Strahilevitz, Michal Ann. Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers (2013). European Journal of Marketing. 47 (7), 1034-1051. 10.1108/03090561311324192 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1041
Link to Published Version
https://doi.org/10.1108/03090561311324192
