Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers

Authors

Jan Ahrens, San Francisco State University
James R. Coyle, Miami University - Oxford
Michal Ann Strahilevitz, Golden Gate UniversityFollow

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2013

Publication / Conference / Sponsorship

European Journal of Marketing

Keywords

Electronic referrals, E-referrals, Word-of-mouth communication, Online referrals, Tell-a-friend, Incentives (psychology), Consumer behaviour, Marketing strategy

Scholarly

yes

Peer Reviewed

1

DOI

10.1108/03090561311324192

Volume

47

Issue

7

First Page

1034

Last Page

1051

Disciplines

Business | Economics | Marketing

Rights

Open Access. Author Accepted Manuscript. Author permission to post in Saint Mary's Digital Commons

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Original Citation

Ahrens, J., Coyle, J. R., & Strahilevitz, M. A. (2013). Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers. European Journal of Marketing, 47(7), 1034–1051. doi: 10.1108/03090561311324192

Repository Citation

Ahrens, Jan; Coyle, James R.; and Strahilevitz, Michal Ann. Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers (2013). European Journal of Marketing. 47 (7), 1034-1051. 10.1108/03090561311324192 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1041

Link to Published Version

https://doi.org/10.1108/03090561311324192