The power of pink: cause-related marketing and the impact on breast cancer
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2009
Publication / Conference / Sponsorship
Journal of the American College of Radiology
Scholarly
yes
Peer Reviewed
1
DOI
10.1016/j.jacr.2008.07.010
Volume
6
Issue
1
First Page
26
Last Page
32
Disciplines
Business | Economics
Original Citation
Harvey, J. A., & Strahilevitz, M. A. (2009). The power of pink: cause-related marketing and the impact on breast cancer. Journal of the American College of Radiology, 6(1), 26-32. doi: 10.1016/j.jacr.2008.07.010
Repository Citation
Strahilevitz, Michal and Harvey, Jennifer A.. The power of pink: cause-related marketing and the impact on breast cancer (2009). Journal of the American College of Radiology. 6 (1), 26-32. 10.1016/j.jacr.2008.07.010 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1043
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