The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2002
Publication / Conference / Sponsorship
Journal of Nonprofit and Public Sector Marketing
Scholarly
yes
Peer Reviewed
1
DOI
10.1300/J054v11n01_06
Volume
11
First Page
77
Last Page
92
Disciplines
Business | Economics
Original Citation
Strahilevitz, M. (2002). The effects of prior impressions of a firm’s ethics on the success of a cause-related marketing campaign: Do the good look better while the bad look worse? Journal of Nonprofit and Public Sector Marketing, 11(1), 77-92. doi: 10.1300/J054v11n01_06
Repository Citation
Strahilevitz, Michal. The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse? (2002). Journal of Nonprofit and Public Sector Marketing. 11, 77-92. 10.1300/J054v11n01_06 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1048
