Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2011
Publication / Conference / Sponsorship
Journal of Marketing Research
Scholarly
yes
Peer Reviewed
1
DOI
10.1509/jmkr.48.SPL.S102
Volume
48
First Page
S102
Last Page
S120
Disciplines
Business | Economics
Original Citation
Strahilevitz, M. A., Odean, T., & Barber, B. M. (2011). Once burned, twice shy: how naive learning, counterfactuals, and regret affect the repurchase of stocks previously sold. Journal of Marketing Research, 48, S102-S120. doi: 10.1509/jmkr.48.SPL.S102
Repository Citation
Strahilevitz, Michal; Odean, Terrance; and Barber, Brad M.. Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold (2011). Journal of Marketing Research. 48, S102-S120. 10.1509/jmkr.48.SPL.S102 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1049
