Title

Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold

SMC Author

Michal Strahilevitz

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2011

Publication / Conference / Sponsorship

Journal of Marketing Research

Scholarly

yes

Peer Reviewed

1

DOI

10.1509/jmkr.48.SPL.S102

Volume

48

First Page

S102

Last Page

S120

Disciplines

Business | Economics

Original Citation

Strahilevitz, M. A., Odean, T., & Barber, B. M. (2011). Once burned, twice shy: how naive learning, counterfactuals, and regret affect the repurchase of stocks previously sold. Journal of Marketing Research, 48, S102-S120. doi: 10.1509/jmkr.48.SPL.S102

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