SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Case study
Publication Date
2020
Publication / Conference / Sponsorship
Advertising: An Integrated Marketing Communication Perspective
Editor
George A. Belch, David Waller, George E. Belch, Irene Powell, Gayle Kerr
Publisher/Venue
McGraw-Hill Education Australia
Scholarly
yes
Peer Reviewed
1
ISBN
9781760422400
Disciplines
Marketing
Rights
Open Access. Author permission to repost in Saint Mary’s Digital Commons
Original Citation
Strahilevitz, Michal & Nye, Jason Graham. (2020). Saving the Earth one diaper at a time: How Diapers became a social media success story. In Belch, G. E.; Belch, M. A.; Kerr, G.; Powell, I.; and Waller, D. (Eds.), Advertising: An Integrated Marketing Communication Perspective (4th ed.). McGraw-Hill Education Australia
Repository Citation
Strahilevitz, Michal; Graham-Nye, Jason; and Parkinson, Rowan. Saving the Earth one diaper at a time: How Diapers became a social media success story (2020). Advertising: An Integrated Marketing Communication Perspective. George A. Belch, David Waller, George E. Belch, Irene Powell, Gayle Kerr. McGraw-Hill Education Australia. [case_study]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1086
