From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Book Chapter
Publication Date
2019
Publication / Conference / Sponsorship
Go-to-Market Strategies for Women Entrepreneurs
Editor
V.L. Crittenden
Publisher/Venue
Emerald Publishing Limited
Description/Abstract
In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.
Scholarly
yes
DOI
10.1108/978-1-78973-289-420191005
ISBN
978-1-78973-290-0
First Page
35
Last Page
42
Disciplines
Marketing
Original Citation
Bal, Anjali; and Weidner, Kelly. (2019). “From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story,” in Crittenden, Victoria (Ed.), Go-to-Market Strategies for Women Entrepreneurs, Creating and Exploring Success Victoria Crittenden. Emerald Publishing Limited, Boston, MA, pp. 35-42. https://doi.org/10.1108/978-1-78973-289-420191005
Repository Citation
Bal, Anjali and Weidner, Kelly. From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story (2019). Go-to-Market Strategies for Women Entrepreneurs. V.L. Crittenden. Emerald Publishing Limited. 35-42. 10.1108/978-1-78973-289-420191005 [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1103
