Title

From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story

SMC Author

Kelly Weidner

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book Chapter

Publication Date

2019

Publication / Conference / Sponsorship

Go-to-Market Strategies for Women Entrepreneurs

Editor

V.L. Crittenden

Publisher/Venue

Emerald Publishing Limited

Description/Abstract

In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.

Scholarly

yes

DOI

10.1108/978-1-78973-289-420191005

ISBN

978-1-78973-290-0

First Page

35

Last Page

42

Disciplines

Marketing

Original Citation

Bal, Anjali; and Weidner, Kelly. (2019). “From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story,” in Crittenden, Victoria (Ed.), Go-to-Market Strategies for Women Entrepreneurs, Creating and Exploring Success Victoria Crittenden. Emerald Publishing Limited, Boston, MA, pp. 35-42. https://doi.org/10.1108/978-1-78973-289-420191005

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