De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People

Anjali Bal

SMC Author

Kelly Weidner

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book Chapter

Publication Date

2019

Publication / Conference / Sponsorship

Go-to-Market Strategies for Women Entrepreneurs

Editor

V.L. Crittenden

Publisher/Venue

Emerald Publishing Limited

Description/Abstract

Amelia Ceja is the president and CEO of Ceja Vineyards. Amelia grew Ceja Vineyards from a fledgling company producing only 750 cases annually to a well-respected winery, with wines that were served at the inauguration of President Barack Obama and wines that are served at top restaurants all over the world, including the three-Michelin-star restaurant French Laundry. The chapter presents a comprehensive overview of how one woman with a strong vision for success, motivated by perseverance and hard work, used familia, mentorship, customer knowledge, and flexibility as her go-to-market keys to success.

Scholarly

yes

DOI

10.1108/978-1-78973-289-420191003

ISBN

978-1-78973-290-0

First Page

17

Last Page

24

Disciplines

Marketing

Original Citation

Bal, Anjali; and Weidner, Kelly. (2019). “De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People,” in Crittenden, Victoria (Ed.), Go-to-Market Strategies for Women Entrepreneurs, Creating and Exploring Success . Emerald Publishing Limited, Boston, MA, pp. 17-24. https://doi.org/10.1108/978-1-78973-289-420191003

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