De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Book Chapter
Publication Date
2019
Publication / Conference / Sponsorship
Go-to-Market Strategies for Women Entrepreneurs
Editor
V.L. Crittenden
Publisher/Venue
Emerald Publishing Limited
Description/Abstract
Amelia Ceja is the president and CEO of Ceja Vineyards. Amelia grew Ceja Vineyards from a fledgling company producing only 750 cases annually to a well-respected winery, with wines that were served at the inauguration of President Barack Obama and wines that are served at top restaurants all over the world, including the three-Michelin-star restaurant French Laundry. The chapter presents a comprehensive overview of how one woman with a strong vision for success, motivated by perseverance and hard work, used familia, mentorship, customer knowledge, and flexibility as her go-to-market keys to success.
Scholarly
yes
DOI
10.1108/978-1-78973-289-420191003
ISBN
978-1-78973-290-0
First Page
17
Last Page
24
Disciplines
Marketing
Original Citation
Bal, Anjali; and Weidner, Kelly. (2019). “De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People,” in Crittenden, Victoria (Ed.), Go-to-Market Strategies for Women Entrepreneurs, Creating and Exploring Success . Emerald Publishing Limited, Boston, MA, pp. 17-24. https://doi.org/10.1108/978-1-78973-289-420191003
Repository Citation
Bal, Anjali. De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People (2019). Go-to-Market Strategies for Women Entrepreneurs. V.L. Crittenden. Emerald Publishing Limited. 17-24. 10.1108/978-1-78973-289-420191003 [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1104