Consumer Resistance: From Anti-Consumption to Revenge

Authors

Marcelo Vinhal Nepomuceno, HEC Montréal
Mina Rohani, HEC Montréal
Yany Grégoire, HEC Montréal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book Chapter

Publication Date

3-17-2017

Publication / Conference / Sponsorship

Consumer Perception of Product Risks and Benefits

Editor

G. Emilien; R. Weitkunat; & F. Lüdicke (eds)

Publisher/Venue

Springer

Peer Reviewed

1

DOI

10.1007/978-3-319-50530-5_19

ISBN

9783319505305; 9783319505282

First Page

345

Last Page

364

Disciplines

Marketing

Original Citation

Nepomuceno M.V., Rohani M., Grégoire Y. (2017). Consumer Resistance: From Anti-Consumption to Revenge. In G. Emilien; R. Weitkunat, F. Lüdicke (eds), Consumer Perception of Product Risks and Benefits. Springer. https://doi.org/10.1007/978-3-319-50530-5_19

Repository Citation

Nepomuceno, Marcelo Vinhal; Rohani, Mina; and Grégoire, Yany. Consumer Resistance: From Anti-Consumption to Revenge (2017). Consumer Perception of Product Risks and Benefits. G. Emilien; R. Weitkunat; & F. Lüdicke (eds). Springer. 345-364. 10.1007/978-3-319-50530-5_19 [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1119