Title

Consumer Resistance: From Anti-Consumption to Revenge

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Book Chapter

Publication Date

3-17-2017

Publication / Conference / Sponsorship

Consumer Perception of Product Risks and Benefits

Editor

G. Emilien; R. Weitkunat; & F. Lüdicke (eds)

Publisher/Venue

Springer

Peer Reviewed

1

DOI

10.1007/978-3-319-50530-5_19

ISBN

9783319505305; 9783319505282

First Page

345

Last Page

364

Disciplines

Marketing

Original Citation

Nepomuceno M.V., Rohani M., Grégoire Y. (2017). Consumer Resistance: From Anti-Consumption to Revenge. In G. Emilien; R. Weitkunat, F. Lüdicke (eds), Consumer Perception of Product Risks and Benefits. Springer. https://doi.org/10.1007/978-3-319-50530-5_19

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