Tattooing and Brand Sponsorship: How Far is Too Far?
School of Economics and Business Administration
Journal of Product & Brand Management
Business | Economics
Weidner, K., Bal, A., Rains, S., & Leeds, C. (2016). Tattooing and brand sponsorship: how far is too far? Journal of Product & Brand Management, 25(4), 387-393.
Weidner, Kelly; Bal, A.; Rains, S.; and Leeds, C.. Tattooing and Brand Sponsorship: How Far is Too Far? (2016). Journal of Product & Brand Management. 25 (4), 387-393. 10.1108/JPBM-09-2015-0977 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/112
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