Title

Tattooing and Brand Sponsorship: How Far is Too Far?

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2016

Publication Title

Journal of Product & Brand Management

Volume

25

Issue

4

First Page

387

Last Page

393

Peer Reviewed

1

Scholarly

yes

DOI

10.1108/JPBM-09-2015-0977

Disciplines

Business | Economics

Original Citation

Weidner, K., Bal, A., Rains, S., & Leeds, C. (2016). Tattooing and brand sponsorship: how far is too far? Journal of Product & Brand Management, 25(4), 387-393.

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