Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers

Authors

Mina Rohani, HEC Montreal
Nasser Shahrasbi

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

2-23-2018

Publication / Conference / Sponsorship

American Marketing Association Winter Academic Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M. & N. Shahrasbi. (2018). Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers. A peer-reviewed presentation at the American Marketing Association Winter Academic Conference, New Orleans, LA, USA

Repository Citation

Rohani, Mina and Shahrasbi, Nasser. Does It Matter Who the Inquirer Is? Comparing Customer Revenge Responses between Online Complainers vs. Direct Complainers (2018). American Marketing Association Winter Academic Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1123