Customer Coping with Switching Costs: A Cross-Cultural Perspective

Authors

Mina Rohani, HEC Montreal
Narjes Haj Salen, HEC Montreal
Jean Charles Chebat, HEC Montreal

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-14-2012

Publication / Conference / Sponsorship

Frontiers in Service Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Haj-Salem, Narjes; Chebat, Jean Charles. (2012). Customer Coping with Switching Costs: A Cross-Cultural Perspective. A peer-reviewed presentation at the Frontiers in Service Conference. College Park, MD.

Repository Citation

Rohani, Mina; Haj Salen, Narjes; and Chebat, Jean Charles. Customer Coping with Switching Costs: A Cross-Cultural Perspective (2012). Frontiers in Service Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1131