Title

Customer Coping with Switching Costs: A Cross-Cultural Perspective

SMC Author

Mina Rohani

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-14-2012

Publication / Conference / Sponsorship

Frontiers in Service Conference

Scholarly

true

Peer Reviewed

1

Disciplines

Marketing

Original Citation

Rohani, M.; Haj-Salem, Narjes; Chebat, Jean Charles. (2012). Customer Coping with Switching Costs: A Cross-Cultural Perspective. A peer-reviewed presentation at the Frontiers in Service Conference. College Park, MD.

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