Marketing to subsistence consumers: Lessons from practice
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
6-2010
Publication / Conference / Sponsorship
Journal of Business Research
Peer Reviewed
1
DOI
10.1016/j.jbusres.2009.02.022
Volume
63
Issue
6
First Page
559
Last Page
569
Disciplines
Business | Economics
Original Citation
Weidner, K.L., Rosa, J.A., & Viswanathan, M. (2010). Marketing to subsistence consumers: Lessons from practice. Journal of Business Research, 63, 559-569.
Repository Citation
Weidner, Kelly L.; Rosa, José Antonio; and Viswanathan, Madhu. Marketing to subsistence consumers: Lessons from practice (2010). Journal of Business Research. 63 (6), 559-569. 10.1016/j.jbusres.2009.02.022 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1231
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