Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value

Authors

Kimberly Legocki
additional author(s)

SMC Author

Kimberly Legocki

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Presentation

Publication Date

1-18-2017

Publication / Conference / Sponsorship

American Marketing Association Winter Educator’s Conference

Peer Reviewed

1

Disciplines

Business | Economics

Original Citation

Legocki, Kimberly & Walker, Kristen. (2017, January 18). Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value. Presentation at American Marketing Association Winter Educator’s Conference. Orlando, FL.

Repository Citation

Legocki, Kimberly and author(s), additional. Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value (2017). American Marketing Association Winter Educator’s Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1275