Title

Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value

SMC Author

Kimberly Legocki

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Presentation

Publication Date

1-18-2017

Publication / Conference / Sponsorship

American Marketing Association Winter Educator’s Conference

Peer Reviewed

1

Disciplines

Business | Economics

Original Citation

Legocki, Kimberly & Walker, Kristen. (2017, January 18). Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value. Presentation at American Marketing Association Winter Educator’s Conference. Orlando, FL.

This document is currently not available here.

Share

COinS