Fanning the Flames: Understanding Viral Content After Brand Transgressions
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Presentation
Publication Date
8-4-2021
Publication / Conference / Sponsorship
American Marketing Association Summer Educator’s Conference
Peer Reviewed
1
Disciplines
Business | Economics
Original Citation
Legocki, Kimberly & Walker, Kristen. (2021, August 4). Fanning the Flames: Understanding Viral Content After Brand Transgressions. Presentation at the American Marketing Association Summer Educator’s Conference.
Repository Citation
Legocki, Kimberly and author(s), additional. Fanning the Flames: Understanding Viral Content After Brand Transgressions (2021). American Marketing Association Summer Educator’s Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1277
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