Title

Fanning the Flames: Understanding Viral Content After Brand Transgressions

SMC Author

Kimberly Legocki

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Presentation

Publication Date

8-4-2021

Publication / Conference / Sponsorship

American Marketing Association Summer Educator’s Conference

Peer Reviewed

1

Disciplines

Business | Economics

Original Citation

Legocki, Kimberly & Walker, Kristen. (2021, August 4). Fanning the Flames: Understanding Viral Content After Brand Transgressions. Presentation at the American Marketing Association Summer Educator’s Conference.

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