Understanding Viral Content After Brand Transgressions
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
8-2021
Publication / Conference / Sponsorship
AMA Summer Educator’s Conference
Peer Reviewed
1
Disciplines
Business | Economics
Original Citation
Legocki, Kimberly; Walker, Kristen; & Eilert, Meike. (2021, August). Understanding Viral Content After Brand Transgressions. Paper presented at AMA Summer Educator’s Conference.
Repository Citation
Legocki, Kimberly and author(s), additional. Understanding Viral Content After Brand Transgressions (2021). AMA Summer Educator’s Conference. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1288
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