Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
8-2020
Publication / Conference / Sponsorship
AMA Summer Educator’s Conference
Peer Reviewed
1
Disciplines
Business | Economics
Rights
Open Access. Author permission to post in Saint Mary’s Digital Commons
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Original Citation
Legocki, Kimberly; Walker, Kristen. (2020, August). Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter. Paper presented at AMA Summer Educator’s Conference.
Repository Citation
Legocki, Kimberly and Walker, Kristen. Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter (2020). AMA Summer Educator’s Conference. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1285
