School of Economics and Business Administration
Marketing and Communications
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AMA Summer Educator’s Conference
Business | Economics
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Legocki, Kimberly; Walker, Kristen. (2020, August). Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter. Paper presented at AMA Summer Educator’s Conference.
Legocki, Kimberly and Walker, Kristen. Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter (2020). AMA Summer Educator’s Conference. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1285