Title

Understanding Viral Content After Brand Transgressions

SMC Author

Kimberly Legocki

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing and Communications

Document Type

Article

Publication Date

8-2021

Publication / Conference / Sponsorship

AMA Summer Educator’s Conference

Peer Reviewed

1

Disciplines

Business | Economics

Original Citation

Legocki, Kimberly; Walker, Kristen; & Eilert, Meike. (2021, August). Understanding Viral Content After Brand Transgressions. Paper presented at AMA Summer Educator’s Conference.

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