Filling the void? A critical assessment of consumer protection regulation and user-generated content in the pharmaceutical industry

SMC Author

Kimberly Legocki

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-9-2022

Publication / Conference / Sponsorship

AMA Marketing and Public Policy Conference, American Marketing Association

Disciplines

Business | Marketing

Original Citation

Legocki, K., Yeh, M., Walker, K. L., & Eilert, Meike. (2022, June 9). Filling the void? A critical assessment of consumer protection regulation and user-generated content in the pharmaceutical industry. AMA Marketing and Public Policy Conference, American Marketing Association, Austin, TX, United States. [Conference presentation]

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