Price elasticity in the performing arts: A segmentation approach
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2022
Publication / Conference / Sponsorship
Journal of Marketing Analytics
Peer Reviewed
1
DOI
10.1057/s41270-022- 00179-2
Disciplines
Business | Marketing
Original Citation
Kolhede, E. J., Gomez-Arias, J. T., & Maximova, A. (2022). Price elasticity in the performing arts: A segmentation approach. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-022- 00179-2. [Refereed Journal Article]
Repository Citation
Kolhede, Eric; Maximova, Anna; and author(s), additional. Price elasticity in the performing arts: A segmentation approach (2022). Journal of Marketing Analytics. 10.1057/s41270-022- 00179-2 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1353
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