Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Organizations and Responsible Business
Document Type
Book Chapter
Publication Date
2021
Publication / Conference / Sponsorship
Social Media Influencers and the Changing Landscape of Brand Communication
Disciplines
Business | Economics
Original Citation
Kim, C., Freberg, K., Friedman, M., Weed, A. J. (2021). “Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry.” Social Media Influencers and the Changing Landscape of Brand Communication. [Book Chapter]
Repository Citation
Friedman, Mitchell and author(s), additional. Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and Industry (2021). Social Media Influencers and the Changing Landscape of Brand Communication. [book_chapter]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1360
