A graph-based machine learning approach to predicting digital lifecycle campaign engagement

Authors

Venkata Duvvuri, Saint Mary's College of California

SMC Author

Venkata Duvvuri

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Business Analytics

Document Type

Presentation

Publication Date

2021

Publication / Conference / Sponsorship

Proceedings of the The 5th International Conference on Machine Learning and Soft Computing (ICMLSC'21)

DOI

10.1145/3453800.3453802

Disciplines

Business | Economics

Original Citation

Duvvuri, V. (2021). A graph-based machine learning approach to predicting digital lifecycle campaign engagement. Proceedings of the The 5th International Conference on Machine Learning and Soft Computing (ICMLSC'21). https://doi.org/10.1145/3453800.3453802. [Conference Proceedings]

Repository Citation

Duvvuri, Venkata. A graph-based machine learning approach to predicting digital lifecycle campaign engagement (2021). Proceedings of the The 5th International Conference on Machine Learning and Soft Computing (ICMLSC'21). 10.1145/3453800.3453802 [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1365