How customer self-determination regulates customers’ anger and revenge behavior

SMC Author

Mina Rohani

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

6-2021

Publication / Conference / Sponsorship

American Marketing Association Summer Academic Conference

Disciplines

Business | Economics

Original Citation

Rohani, M., Purmehdi, M., & Shahrasbi, N. (2021, June). How customer self-determination regulates customers’ anger and revenge behavior. American Marketing Association Summer Academic Conference. [Conference paper]

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