Achieving Sustainable Consumption Through Spiritual Practices

SMC Author

Saroja Subrahmanyan

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2012

Publication / Conference / Sponsorship

Purushartha: A Journal of Management, Ethics and Spirituality

Description/Abstract

In a world strapped for resources, sustainable consumption (SC) involves a set of practicesaimed at well-being for all. Spiritual practices such as yoga can both drive and inform SC in terms of making links to one's own everyday consumption. Such practices have already made a difference in the health and medical fields. However, they have far more benefits than the maintenance of physical health. Many spiritual methods have well established frameworks and methods to help individuals develop both their inner selves as well as theirrelationships with others. Authentic practice of yoga is one such method. In this paper, the authors of the study, who are long time practitioners in the yogic and Buddhists traditions, develop a model based on holistic yoga teachings and show how it can be used to make moremindful decisions and thus drive sustainable consumption behaviors. They also provide additional triangulation perspectives on the practices of spirituality and sustainability through their own personal introspective reflections and suggest future research directionsin this area.

Scholarly

yes

Volume

5

Issue

2

First Page

79

Last Page

92

Disciplines

Business | Economics

Original Citation

Subrahmanyan, S., and Gould, S. (2012), Achieving Sustainable Consumption Through Spiritual Practices. Purushartha: A Journal of Management, Ethics and Spirituality, 5(2), 79-92.

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