Sustainable Consumption: Introspecting Across Multiple Lived Cultures

SMC Author

Catherine Banbury; Saroja Subrahmanyan

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Document Type

Article

Publication Date

2012

Publication / Conference / Sponsorship

Journal of Business Research

Description/Abstract

Professor Banbury, Management; Professor Subrahmanyan, Marketing

Scholarly

yes

Peer Reviewed

1

Disciplines

Business | Economics

Original Citation

Banbury, C. and Subrahmanyan, S. (2012). Sustainable Consumption: Introspecting Across Multiple Lived Cultures. Journal of Business Research

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