What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study

Authors

Catherine Banbury, Saint Mary's College of California
Saroja Subrahmanyan, Saint Mary's College of California

SMC Author

Catherine Banbury; Saroja Subrahmanyan

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Document Type

Proceeding

Publication Date

2011

Publication / Conference / Sponsorship

Marketing & Public Policy Conference Proceedings

Description/Abstract

Professor Banbury, Management; Professor Subrahmanyan, Marketing

Disciplines

Business | Economics

Original Citation

Banbury, C. and Subrahmanyan, S. (2011). What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study. Marketing & Public Policy Conference Proceedings

Repository Citation

Banbury, Catherine and Subrahmanyan, Saroja. What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study (2011). Marketing & Public Policy Conference Proceedings. [proceeding]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/293