Title
What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Document Type
Proceeding
Publication Date
2011
Publication / Conference / Sponsorship
Marketing & Public Policy Conference Proceedings
Description/Abstract
Professor Banbury, Management; Professor Subrahmanyan, Marketing
Disciplines
Business | Economics
Original Citation
Banbury, C. and Subrahmanyan, S. (2011). What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study. Marketing & Public Policy Conference Proceedings
Repository Citation
Banbury, Catherine and Subrahmanyan, Saroja. What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study (2011). Marketing & Public Policy Conference Proceedings. [proceeding]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/293
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