Title

What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study

SMC Author

Catherine Banbury; Saroja Subrahmanyan

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Document Type

Proceeding

Publication Date

2011

Description/Abstract

Professor Banbury, Management; Professor Subrahmanyan, Marketing

Disciplines

Business | Economics

Original Citation

Banbury, C. and Subrahmanyan, S. (2011). What Will It Take To Give Up Bottled Water? An Exploratory Pilot Study. Marketing & Public Policy Conference Proceedings

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