Shodh-Market Research for Economy Housing
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
2017
Publication / Conference / Sponsorship
Journal of the International Academy for Case Studies
Description/Abstract
Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.
Scholarly
yes
Peer Reviewed
1
Volume
23
Issue
3
First Page
1
Last Page
19
Disciplines
Business | Economics | Marketing
Original Citation
Shrivastava, P., & Rajan, V. S. (2017). Shodh-Market Research for Economy Housing. Journal of the International Academy for Case Studies, 23(3), 1-19.
Repository Citation
Shrivastava, Priyanka and author(s), additional. Shodh-Market Research for Economy Housing (2017). Journal of the International Academy for Case Studies. 23 (3), 1-19. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/336
