Title

Shodh-Market Research for Economy Housing

SMC Author

Priyanka Shrivastava

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2017

Publication Title

Journal of the International Academy for Case Studies

Description/Abstract

Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.

Scholarly

yes

Peer Reviewed

1

Volume

23

Issue

3

First Page

1

Last Page

19

Disciplines

Business | Economics | Marketing

Original Citation

Shrivastava, P., & Rajan, V. S. (2017). Shodh-Market Research for Economy Housing. Journal of the International Academy for Case Studies, 23(3), 1-19.

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