Shodh-Market Research for Economy Housing
School of Economics and Business Administration
Journal of the International Academy for Case Studies
Market Research is the main topic on which case is written. The sub-topics covered in the case are Concept testing, demand estimation, conjoint analysis, product offering, Segmenting and targeting end consumers for better positioning.
Business | Economics | Marketing
Shrivastava, P., & Rajan, V. S. (2017). Shodh-Market Research for Economy Housing. Journal of the International Academy for Case Studies, 23(3), 1-19.
Shrivastava, Priyanka and Rajan, V. S.. Shodh-Market Research for Economy Housing (2017). Journal of the International Academy for Case Studies. 23 (3), 1-19. [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/336