When Consumer Participation Is Not Enough: A Classification of Compliance Dependent Services

SMC Author

Frances Turner

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

2015

Publication / Conference / Sponsorship

Journal of Scholastic Inquiry: Business

Scholarly

yes

Peer Reviewed

1

Volume

5

Issue

1

Disciplines

Business | Economics | Marketing

Original Citation

Torres, L.T., Hager, M., Turner, F., & Dellande, S. (2015). When consumer participation is not enough: A classification of compliance dependent services. Journal of Scholastic Inquiry: Business, 5(1).

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