Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum

Authors

Eric Kolhede, Saint Mary's College of California
J. Tomas Gomez-Arias, Saint Mary's College of California

SMC Author

Eric Kolhede, J. Tomas Gomez-Arias

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

Fall 2017

Publication / Conference / Sponsorship

Marketing Management Association (MMA) Fall Educators’ Conference

Publisher/Venue

Pittsburgh, PA

Disciplines

Business | Economics

Original Citation

Kolhede, E. and Gomez-Arias, J.T. “Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum.” Presentation at the 2017 Marketing Management Association (MMA) Fall Educators’ Conference, Pittsburgh PA. September 20-22, 2017. http://www.mmaglobal.org/publications/Proceedings/2017-MMA-Fall-Educators-Conference-Proceedings.pdf (p.85-87)

Repository Citation

Kolhede, Eric and Gomez-Arias, J. Tomas. Integrating an Applied Marketing Research Course into the Undergraduate Core Curriculum (2017). Marketing Management Association (MMA) Fall Educators’ Conference. Pittsburgh, PA. [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/412