Innovations In Teaching Marketing Research And Analytics

Authors

Clinton Schertzer
Eric Kolhede, Saint Mary's College of California
Michelle Rego
Manuel Pontes

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

2017

Publication / Conference / Sponsorship

Marketing Management Association (MMA) Fall Educators’ Conference

Publisher/Venue

Pittsburgh, PA

Disciplines

Business | Economics

Comments

http://www.mmaglobal.org/publications/Proceedings/2017-MMA-Fall-Educators-Conference-Proceedings.pdf (p.155-156)

Repository Citation

Schertzer, Clinton; Kolhede, Eric; Rego, Michelle; and Pontes, Manuel. Innovations In Teaching Marketing Research And Analytics (2017). Marketing Management Association (MMA) Fall Educators’ Conference. Pittsburgh, PA. [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/413