Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students

Authors

Saroja Subrahmanyan, Saint Mary's College of California
Yung-Jae Lee, Saint Mary's College of California

SMC Author

Saroja Subrahmanyan, Marketing; Yung-Jae Lee, Operation Management & Quantative Methods

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Multi

Document Type

Presentation

Publication Date

10-2009

Publication / Conference / Sponsorship

North American Case Research Association Conference

Disciplines

Business | Economics | Marketing

Original Citation

Subrahmanyan, S., Lee, Y. (2009). Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students. North American Case Research Association

Repository Citation

Subrahmanyan, Saroja and Lee, Yung-Jae. Kindle-DX: Rethinking Amazon.com's Marketing Strategy to Target College Students (2009). North American Case Research Association Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/481