Social Business Models at the Base of Pyramid

Authors

Yung Jae Lee, Saint Mary's College of California
Zhang Xiaotian Tina, Saint Mary's College of California
Shyam J. Kamath, Saint Mary's College of California

SMC Author

Yung Jae Lee

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-27-2012

Publication / Conference / Sponsorship

European Decision Science Institute

Scholarly

yes

Disciplines

Marketing

Original Citation

Lee, Yung Jae, Zhang, Xiaotian Tina, and Kamath, Shyam. (2012, June 27). Social Business Models at the Base of Pyramid. European Decision Science Institute.

Repository Citation

Lee, Yung Jae; Xiaotian Tina, Zhang; and Kamath, Shyam J.. Social Business Models at the Base of Pyramid (2012). European Decision Science Institute. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/591