Title

Social Business Models at the Base of Pyramid

SMC Author

Yung Jae Lee

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

6-27-2012

Scholarly

yes

Disciplines

Marketing

Original Citation

Lee, Yung Jae, Zhang, Xiaotian Tina, and Kamath, Shyam. (2012, June 27). Social Business Models at the Base of Pyramid. European Decision Science Institute.

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