Marketing and Classics: Linkages, Bridges and Connections

Authors

Larisa Genin, Saint Mary's College of California
J. Tomas Gomez-Arias, Saint Mary's College of California

SMC Author

Larisa Genin

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Presentation

Publication Date

1-1-2008

Publication / Conference / Sponsorship

American Marketing Science Cultural Perspectives Conference

Scholarly

yes

Disciplines

Marketing

Original Citation

Genin, Larisa and Gomez-Arias, J.T. (2008, January). Marketing and Classics: Linkages, Bridges and Connections. The American Marketing Science Cultural Perspectives Conference. New Orleans, LA

Repository Citation

Genin, Larisa and Gomez-Arias, J. Tomas. Marketing and Classics: Linkages, Bridges and Connections (2008). American Marketing Science Cultural Perspectives Conference. [presentation]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/668