Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women

Authors

Eric Kolhede, Saint Mary's College of California

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

3-22-1996

Publication / Conference / Sponsorship

Association of Marketing Theory and Practice

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1996, March 22). Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women (paper). Annual Meeting of the Association of Marketing Theory and Practice. Hilton Head, SC.

Repository Citation

Kolhede, Eric. Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women (1996). Association of Marketing Theory and Practice. [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/721