Title

Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

3-22-1996

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1996, March 22). Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women (paper). Annual Meeting of the Association of Marketing Theory and Practice. Hilton Head, SC.

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