Title
Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Paper
Publication Date
3-22-1996
Scholarly
yes
Disciplines
Marketing
Original Citation
Kolhede, Eric. (1996, March 22). Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women (paper). Annual Meeting of the Association of Marketing Theory and Practice. Hilton Head, SC.
Recommended Citation
Kolhede, Eric. Gender Differences in the Process of Selecting a College and Choosing a Major: Implications for Marketing Business Administration Programs of Small Private Colleges to Women (1996). [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/721
