An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Paper
Publication Date
11-14-1995
Publication / Conference / Sponsorship
American Marketing Association
Scholarly
yes
Disciplines
Marketing
Original Citation
Kolhede, Eric. (1995, November 14). An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs (paper). American Marketing Association's Sixth Annual Symposium for the Marketing of Higher Education. Chicago, IL.
Repository Citation
Kolhede, Eric. An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs (1995). American Marketing Association. [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/722