An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs

Authors

Eric Kolhede, Saint Mary's College of California

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

11-14-1995

Publication / Conference / Sponsorship

American Marketing Association

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1995, November 14). An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs (paper). American Marketing Association's Sixth Annual Symposium for the Marketing of Higher Education. Chicago, IL.

Repository Citation

Kolhede, Eric. An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs (1995). American Marketing Association. [paper]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/722