Title

An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Paper

Publication Date

11-14-1995

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1995, November 14). An Information Systems Model for Tracking the Attitudes of Business Majors: Implications for Marketing Business Administration Programs (paper). American Marketing Association's Sixth Annual Symposium for the Marketing of Higher Education. Chicago, IL.

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