Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

Authors

Eric Kolhede, Saint Mary's College of California

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

10-30-1994

Publication / Conference / Sponsorship

American Marketing Association

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1994, October 30). Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs. Conference Proceedings of the American Marketing Association's Fifth Symposium for the Marketing of Higher Education

Repository Citation

Kolhede, Eric. Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs (1994). American Marketing Association. [case_study]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/723