Title

Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs

SMC Author

Eric Kolhede

SMC Affiliated Work

1

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Case study

Publication Date

10-30-1994

Scholarly

yes

Disciplines

Marketing

Original Citation

Kolhede, Eric. (1994, October 30). Case Study - The Student's Decision-Making Process Pertaining to Choosing a College and Selecting a Major- Implications for Marketing Business Administration Programs. Conference Proceedings of the American Marketing Association's Fifth Symposium for the Marketing of Higher Education

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