Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs
SMC Affiliated Work
1
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Case study
Publication Date
3-23-1994
Publication / Conference / Sponsorship
Association of Marketing Theory and Practice
Scholarly
yes
Disciplines
Marketing
Original Citation
Kolhede, Eric. (1994, March 23). Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs. Conference Proceedings of Association of Marketing Theory & Practice, 1994 Annual Meeting
Repository Citation
Kolhede, Eric. Case Study - An Attitudinal Survey of Business Administration Majors: Implications for Marketing Business Administration Programs (1994). Association of Marketing Theory and Practice. [case_study]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/724