Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1-1-2004
Publication / Conference / Sponsorship
Journal of Product and Brand Management
Scholarly
yes
Peer Reviewed
1
DOI
10.1108/10610420410529744
Volume
13
Issue
2
First Page
116
Last Page
124
Disciplines
Marketing
Original Citation
Subrahmanyan, Saroja. (2004). Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective. Journal of Product and Brand Management, 13(2), 116-124.
Repository Citation
Subrahmanyan, Saroja. Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective (2004). Journal of Product and Brand Management. 13 (2), 116-124. 10.1108/10610420410529744 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/843
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