Title

Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective

SMC Author

Saroja Subrahmanyan

Status

Faculty

School

School of Economics and Business Administration

Department

Marketing

Document Type

Article

Publication Date

1-1-2004

Scholarly

yes

Peer Reviewed

1

DOI

10.1108/10610420410529744

Disciplines

Marketing

Original Citation

Subrahmanyan, Saroja. (2004). Effects of Price Premium and Product Type on the Choice of Cause-Related Brands: A Singapore Perspective. Journal of Product and Brand Management, 13 (2), 116-124.

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