The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1999
Publication / Conference / Sponsorship
Journal of Consumer Psychology
Scholarly
yes
Peer Reviewed
1
DOI
10.1207/s15327663jcp0803_02
Volume
81
Issue
3
First Page
215
Last Page
241
Disciplines
Business | Economics
Original Citation
Strahilevitz, M. (1999). The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand. Journal of Consumer Psychology, 8(3), 215–241. doi: 10.1207/s15327663jcp0803_02
Repository Citation
Strahilevitz, Michal. The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand (1999). Journal of Consumer Psychology. 81 (3), 215-241. 10.1207/s15327663jcp0803_02 [article]. https://digitalcommons.stmarys-ca.edu/school-economics-business-faculty-works/1046
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